Consulting for Greatness

In addition to the Innovate for Greatness workshop, Mark Brian Vanderkam also works with clients to help them break through and innovate their way forward.  Mark and his team inject fresh energy, overcome difficult problems, open new doors, and figure out ways to get from A to B.

Some of the clients we have served ...

Consulting Projects

RESEARCH & ANALYSIS

We design and execute market research projects to dig deep and understand the contours of the situation facing your business. This information is critical for identifying key leverage points for goal-setting and strategy development.

•Customer Analysis
•Buyer Intention Surveys
•Competitor Review
•Segment / Territory Analysis
•Market Trends
•KPI / Sales Trends
•Sales Path Assessment
•Win / Loss Review
•S.W.O.T. Discovery
•Positioning Assessment

STRATEGY & PLANNING

Business growth requires clear, actionable goals and real-world planning to execute on the vision. We help clients assess options, decide upon objectives, and then create a step-by-step blueprint going forward.

•Business Plan
•Marketing Plan
•Sales Plan
•People / Resources Plan
•Pro Forma P&L & Forecasting

BUSINESS DEVELOPMENT

A business relies on an ever-changing framework of processes, suppliers, resellers, agreements, technology, IP, and received wisdom. It succeeds when these all work together smoothly to profitably deliver value to clients, but it is held back by gaps, conflicts, and misinformation. We help clients to identify the issues and develop strategies to allocate resources and build strong relationships.

•Dealer Channel Development
•Strategic Alliances
•Access to Capital
•Mergers / Acquisitions
•Information Systems Acquisitions
•Divestment Consulting

MARKETING & COMMUNICATIONS

Famed management guru Peter Drucker wrote: “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Most business people acknowledge that marketing is critical to success, and yet other less important functions often take priority. Sad! Marketing is all about getting to know the needs of your market, adapting your products and pricing and distribution to give customers a compelling reason to choose your offering, and then powerfully communicating your unique position to attract leads and build confidence in your brand. We help clients with:

•Goal Setting
•Product Development
•Pricing Systems
•Distribution
•Communications Strategy
•Positioning / Branding
•Copywriting & Design
•Lead Generation Programs
•Market Engagement Programs
•Team Development

SALES PROGRAMS

When you offer a product to meet a market need, and when your marketing programs pull in actionable leads, it takes sales proficiency to get the deal over the goal line. And amazingly, more proficiency results in more wins! We help clients examine and bolster the steps in the sales process to increase closing ratios and drive revenue growth.

•Sales Process Assessment
•Funnel Management
•Presentations & Proposals
•Messaging and Positioning
•Conversations & Engagement
•Pricing & Deal Structure
•Contracts & Closing
•Post Sale Service & Follow Up

Sales Tools

Your sales team needs powerful tools to help communicate the benefits of your offering. We write / design / produce a wide range of deliverables including: — PowerPoint Decks — Corporate Brochures and Sell-Sheets — Videos — Websites — Corporate Identity Packages — Posters — Podcasts — Trade Show Displays — Case Studies — White Papers — Testimonial Packages

Lead Generation Campaigns, Tools & Processes

To get buyers to show their interest in what you are selling, we create Direct Response Campaigns and tools which enable you to send out compelling information to attract responses from interested parties. Tools include — “Free Reports” — White Papers — Process Charts — Landing Pages — Opt-In Forms — Videos — Infomercials — Advertorials — Sponsored Content

Content Marketing / SEO

Advertising is dead. Welcome to content marketing, which is the art of engaging your market through informative content that speaks directly to the questions and needs of your audiences. What kind of content do people download or view? — Articles — Power Points — Process Charts — “How To” Guides — White Papers — E-Books — Videos — Case Studies — Interviews — Newsletters — Web Pages — News Releases — Brochures — Blog Posts — Podcasts — Fax & Email Blasts

Get In Touch

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